梵谷星月夜

最近在讀這本書--梵谷星月夜。

去年開始心中就一直有個幻想，想說一定要有這麼一次飛到荷蘭、法國追隨Vincent足跡來趟藝術巡禮。

而今年12月中開始至3月底歷史博物館即將展出「燃燒的靈魂．梵谷」特展！雖然沒有我最愛的星月夜，但還是真的很興奮。無論如何都一定要去看展~真的太開心啦！

有興趣的朋友可以參考官網：http://vangogh.ishow.gmg.tw/meet.html
一起來去吧 :)

台灣前20大品牌

《產業》台灣前20大品牌，旺旺、訊連首度入圍
2009-10-08
【時報-台北電】
今年台灣20大國際品牌鑑價名單昨日出爐，中國最大米果製造商旺旺集團異軍突起，與影像軟體龍頭訊連科技，成為今年前20大台灣國際品牌的兩家新生力軍。不過，受到金融風暴拖累，今年台灣前20大國際品牌鑑價總額86.74億美元，比去年滑落5.1％。　　外貿協會昨日公布由Interbrand負責鑑台灣前20大國際品牌入圍名單，分別是ACER（宏碁）、ADVANTECH（研華）、ASUS（華碩）、CYBERLINK（訊連）、DEPO（帝寶）、D-LINK（友訊）、GENIUS（昆盈）、GIANT（巨大）、HTC（宏達電）、JOHNSON（喬山）、MASTER KONG（康師傅）、MAXXIS（正新）、MERIDA（美利達）、MSI（微星）、SYNNEX（聯強）、TRANSCEND（創見）、TREND MICRO（趨勢）、UNI-PRESIIDENT（統一）、WANT WANT（旺旺）、ZYXEL（合勤）。(新聞來源：工商時報─記者龔俊榮／台北報導)

Commodification and commoditization

The dispute between the terms of commodification (Marxist political theory) and commoditization (business theory) was first highlighted by Douglas Rushkoff.[4]. Douglas highlighted that the words Commodification and Commoditization were used to describe the two different processes between the assignment of value to a social good and the movement towards undifferentiated competition. Rushkoff's outlined an approach which is closer to the common usages of the words.
Commodification (1975, origins Marxist political theory.) is used to describe the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships.
Commoditization (early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition and from monopolistic to perfect competition.

quoted from: http://en.wikipedia.org/wiki/Commodification#Commodification_and_commoditization